(From left to right) Mr Bernard Yeo (SVP ST Marine), Mr Tan Pheng Hock (President & CEO of ST Engineering), Under Secretary of Minitry of Defense Mr Mohammad Al Rasbi, Mr Nicholas Koh, Mr Daniel Lim

Project Title : Study Assessment for Homeland Security

Prospected Project Valued at USD 1 billion

Year : 2008

Client : ST Engineering Ltd

Description


The main focus of the project was to assess the potential market, both government and private, on the Homeland Security and Commercial Sectors in the Sultanate of Oman. The report served as a decision-making tool for market establishment and penetration in the region.
Our market study and research were different from conventional market studies. We decided that the market study would also result in the attestations of methods deployed to secure some projects from the potential business leads based on merits as development of the market potential in the new environment for te company.
The study compriese but not limited to:
• Market Study
• SWOT and PESTLE analysis
• Branding and Creating Awareness
• In-country-value (ICV)
• Mode of Entry

Outcome


The outcome was excellent as it resulted in the company undertaking projects locally with the establishment of branch office as well as in international tenders and project development overseas.